How to Start an Amazon Affiliate Website & Make Affiliate Income with Gizzmo
Are you dreaming of starting your own blog and earning passive income through affiliate marketing? Or perhaps you already have a website and want to turn your traffic into a steady income stream. Either way, you’re in the right place.
This tutorial will guide you through setting up an Amazon affiliate website and building a successful affiliate marketing business with tools like Gizzmo.
Affiliate marketing is one of the most beginner-friendly ways to start monetizing online content. By sharing helpful recommendations and linking products your audience loves, you can create a sustainable income stream while offering real value to your readers.
Here, we’ll break things down step by step so you can get started with ease—no jargon, no confusion, just actionable advice to help you succeed.
What is an Affiliate Website?
An affiliate website is a blog or site that promotes products or services from other companies in exchange for a commission. When someone clicks on your unique affiliate link and makes a purchase, you earn a percentage of that sale. The beauty? You don’t need to create your own products, keep inventory, or handle shipping!
Instead, your focus is on creating valuable content that helps your audience make informed buying decisions. You can show them product reviews, comparisons, and guides—focusing on providing solutions for their needs.
Quick note: This post contains affiliate links. This means I may earn a commission should you choose to make a purchase using my link.
Example of Affiliate Websites

Think of Roasty Coffee. They’re not selling coffee themselves but are instead focused on helping coffee lovers find the best French presses, subscription services, and brewing techniques. Their content is crafted for a specific audience, which allows them to seamlessly recommend relevant products through affiliate links.
Now compare that to sites filled with nothing but random affiliate links—no value, no guidance. These sites struggle to gain traffic or generate sales because they don’t inspire any trust.
The key takeaway? Success starts with valuable content and a clear niche!
Benefits of Running an Affiliate Website
Why should you consider affiliate marketing?
- No Product Hassles: Forget about stocking or creating products. Simply connect your audience with products you believe in.
- Passive Income Potential: Write a great blog post today, and it could generate income for years to come. Evergreen content means long-lasting returns.
- Freedom & Flexibility: Choose which products to recommend, retain creative control over your content, and work on your own schedule.
- Scalable Growth: Once established, you can grow your business by creating more content or entering new niches.
Now, how do you start?
Step-by-Step Guide to Starting an Amazon Affiliate Website
Step 1. Build Your Website
To succeed in affiliate marketing, you need a self-hosted website—no exceptions. Free platforms like Medium or Blogger limit customization, scalability, and ownership, which can hurt your long-term success.
Instead, invest in hosting and a domain name. Platforms like Bluehost offer beginner-friendly hosting at affordable rates (as low as $3/month) and include a free domain name.
- Pick a Memorable Domain Name: Your domain should reflect your niche and be easy to spell and remember (e.g., BestRunningGear.com).
- Install WordPress: WordPress is the gold standard for blogs, offering user-friendly management and access to plugins for added functionality.
Need more help? Enroll in my free course to learn how to set up a WordPress site from scratch.
Step 2. Niche Down
Choosing a niche is crucial for affiliate marketing success. A well-defined niche allows you to focus your content on a specific audience, increasing your chances of being found by the right readers.
Ask yourself these questions:
- What are you passionate about?
- Is there a market demand for this niche?
- Are there a variety of products and affiliate programs available?
For example, Roasty Coffee appeals to a clear audience—coffee enthusiasts—and serves them with laser-focused content.
Step 3. Sign Up as an Amazon Affiliate
Joining the Amazon Associates program is simple and free. Once approved, you’ll gain access to unique affiliate links for millions of Amazon products.
To boost conversions, choose products:
- Highly rated with positive reviews
- Within your audience’s price range and interests
- Related to your niche content
Pro Tip: Use tools like Gizzmo to manage and optimize your affiliate links.
Step 4. Create High-Quality Content
Content is the backbone of your affiliate website. Your goal is to write articles that inform, help, and engage your readers while naturally incorporating affiliate links.
Here are a few content ideas that convert well for affiliate marketing:
- Product Reviews: Create in-depth reviews that highlight product features, benefits, and your personal experience using them.
- Comparison Posts: Compare similar products and help readers decide which is right for them.
- How-to Guides: Show readers how to solve specific problems while spotlighting relevant products.
- Gift Guides: Popular around the holidays, these posts offer curated product lists.
Focus on buyer-intent keywords like “best running shoes for marathons” or “how to select a French press.” These keywords often lead to purchases because users are already considering buying something.
If you need help creating high-converting affiliate posts like product reviews, listicles, comparisons posts and more, you can use Gizzmo AI – an AI tool designed to help bloggers create content they can monetize in minutes!

The Gizzmo AI WordPress plugin is fully compatible with the Amazon affiliate program, allowing you to pick products from Amazon, and import them alongside all the relevant information and images into your plugin.

Once selected, you can have these handy to be included in your product reviews posts, listicles, product comparison posts, deal posts and other website content!
The plugin doesn’t only pull the product information and images, but it creates entire articles from scratch (averaging at 1,000 words at least), that you can quickly edit and post, cutting your content creation time in half!

You will find a full walk-through of how to install and use the Gizzmo AI WordPress plugin in this video, where I test out all their most important features. And frankly – I was pleasantly surprised!
Just imagine what you can do if you take the AI-generated content with the product features already included, and edit it to add your thoughts and opinion, to create fully balanced product reviews.
Step 5. Optimize Your Website for SEO
To maximize traffic (and affiliate sales), your website needs to rank well on Google. Implement these SEO best practices:
- Use targeted keywords in your headlines and posts.
- Write clear meta descriptions to entice users to click.
- Optimize your images by compressing their size while retaining quality.
- Ensure your website is mobile-friendly and loads quickly.
Quality content combined with strong SEO will make it easier for potential customers to find your website.
Step 6. Build Trust with Your Readers
Affiliate success comes down to trust. If your audience believes in your recommendations, they’ll be more likely to click through your links and buy the products.
- Only recommend products you’ve personally used or thoroughly researched.
- Be transparent by disclosing your affiliate partnerships.
- Engage readers with honest, helpful advice rather than overly promotional content.
Remember, authenticity is the foundation of a loyal audience!
Step 7. Track and Improve
Once your affiliate website is live, use tools like Google Analytics and Amazon’s reporting dashboard to track performance. See which pages generate the most clicks and sales, then create similar content to replicate your success.
You can also experiment with new strategies, like email marketing, social media promotions, or exclusive content for subscribers.
Go from random one-off affiliate marketing sales to getting commissions on a regular basis!
Final Thoughts On Building An Amazon Affiliate Blog
Affiliate marketing is one of the most empowering ways to share your knowledge, connect people with products they’ll love, and earn passive income in the process.
By focusing on value-packed content, building trust with your audience, and continuously improving your strategies, you can create a sustainable affiliate business that grows with you.
Are you ready to get started? Take your first step by signing up for Gizzmo and explore how it can simplify managing and optimizing your affiliate links. Start now and watch your affiliate success story unfold!
More Affiliate Marketing Tips For Bloggers:
- Amazon SiteStripe Images Fix & How To Update Old Affiliate Code
- Amazon Affiliate vs Amazon Influencer: Key Differences & Benefits
- 10 Best Places To Share Amazon Affiliate Links
- Amazon Affiliate Program Best Practices & Common Mistakes
- 5 High-Paying Affiliate Programs For Bloggers